Rojas De La Cruz, Anghie Rosany, Jenny Alva Morales, and Guisella Balbina Mosqueira Rodriguez. 2026. “Institutional Branding and Municipal Public Image: An Analysis from the Citizen’s Perspective, La Libertad Region – Peru”. LACCEI 1 (14). https://doi.org/10.18687/LACCEI2026.1.1.2079.