Navarrete Fernández, Angel Custodio, Walter Héctor Gonzáles -Arnao, Jorge Enrique Taboada - Alvarez, José Augusto Arias - Pittman, Enrique Ubaldo Diaz - Vega, Héctor Alexis Herrera - Vega, and Jaime Eduardo Gutiérrez- Ascón. 2024. “Simplified Protocol for the Segmentation Strategy in MYPES: Marketing As a Predictor of Technological Innovation. A Cluster Analysis”. LACCEI 1 (10). https://doi.org/10.18687/LACCEI2024.1.1.2000.