Velasquez-Cruz, Joyce Carolina, Rocio Del Carmen La Cunza Claudet, and Francisco Jesús Paredes-León. 2025. “Key Factors of Influencer Marketing in Centennials Users: Relational Analysis With the Purchase Decision in the Peruvian Context”. LACCEI 2 (13). https://doi.org/10.18687/LEIRD2025.1.1.1037.