Corrales Ayay, Yadhira Yazmin, Ana Carolina Nunton Cango, Silvia Lourdes Vidal Taboada, and Jaime Laramie Castañeda Gonzales. 2025. “Colors of Entrepreneurial Success: Packaging and the Purchase Decision in Food Products”. LACCEI 2 (13). https://doi.org/10.18687/LEIRD2025.1.1.248.