BAZÁN-TORRES, Nataly A.; MALPICA-RODRÍGUEZ, Manuel E.; PÉREZ-AGUILAR, Jair M. Digital strategies that build loyalty: The role of digital marketing in customer retention. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.1915. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4396. Acesso em: 4 june. 2026.