ROMAÑOL-TUANAMA, Wagner; ARAUJO-ROMERO, Yamile; CÉSPEDES-BLANCO, Carlos; RAYMUNDO, Carlos. Model to Optimize ROA in Pharmaceutical SMEs Using DMAIC, ABC Method, Dynamic Pricing, and Digital Transformation. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.1527. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4190. Acesso em: 23 may. 2026.