CHIRINOS SÁNCHEZ, Luis; PEVEZ CONDORI, Dayanna M.; MATOS ARNAO, Ramiro. Impact of Artificial Intelligence on the Business-to-Customer Sales Process: A Systematic Literature Review (2018-2024). LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.1344. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4089. Acesso em: 21 june. 2026.