BANCES SÁNCHEZ, Jorge Iván; PANTA MERINO, Mónica Esther; VALDERRAMA PUSCAN, Marlon Walter. Digital media and impulse consumption by the millennial generation in retail. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.1012. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3920. Acesso em: 11 may. 2026.