PATIÑO-RIVAS, Robert Jair; FERNÁNDEZ-BEDOYA, Víctor Hugo. Impact of experiential marketing on customer loyalty in a shopping mall, San Miguel, 2024. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.883. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3850. Acesso em: 23 may. 2026.