FLORES BARAHONA, Milagros; GARCÍA SALCEDO, Anaclaudia Antonella; LAZARO ACERO, Heli Modesto; SUXE-RAMÍREZ, María Alicia. Impact of social networks on the purchase decision of women in the cosmetics sector. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.704. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3760. Acesso em: 18 may. 2026.