VELEZMORO LÓPEZ, JOSÉ ANTONIO; ORREGO CAMPOS, Cynthia Lourdes; LAZARO ACERO, HELI MODESTO. Marketing as a strategy to improve business competitiveness: A systematic review of the literature between 2021 and 2024. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.649. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3736. Acesso em: 18 may. 2026.