SANDOVAL PANTIGOSO, Adrian Andree. INFLUENCE MARKETING IN DIGITAL ENVIOMENTS: HOW THE VIDEO GAME INDUSTRY ATTRACTS AND RETAINS GEN Z. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.562. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3694. Acesso em: 18 may. 2026.