NEGRILLO, JEAN PAUL; VILA, NICOLE. AUGMENTED REALITY IN CUSTOMER EXPERIENCE AS A SALES DRIVER IN THE RETAIL SECTOR: A SYSTEMATIC LITERATURE REVIEW. LACCEI, [S. l.], v. 1, n. 12, 2025. DOI: 10.18687/LACCEI2025.1.1.414. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3616. Acesso em: 18 may. 2026.