PAREDES GIL, GRETA MARICARMEN; ALCALÁ ADRIANZÉN, MIGUEL ENRIQUE. Proposal to improve the commercial area according to Digital Marketing theory to increase sales of footwear in a MSE, Trujillo 2021. LACCEI, [S. l.], v. 1, n. 8, 2023. DOI: 10.18687/LACCEI2023.1.1.1184. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3309. Acesso em: 12 june. 2026.