GAMARRA-OLORTEGUI, ALEXA; HERNÁNDEZ-LÓPEZ, JOSEHP; PAREDES LEÓN, FRANCISCO JESÚS; ANGULO-CONTEJANA, MERCY EVELYN. Using ZMET to explore brand awareness of creative entrepreneurship trade fairs. LACCEI, [S. l.], v. 1, n. 8, 2023. DOI: 10.18687/LACCEI2023.1.1.1153. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3290. Acesso em: 12 june. 2026.