Marketing and e-commerce in a service company. An empirical study. LACCEI, [S. l.], v. 1, n. 8, 2024. DOI: 10.18687/LACCEI2023.1.1.1126. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3273. Acesso em: 22 apr. 2026.