TUCNO - CHUQUI, BETSABE ABIGAIL; ARISTE - LEON, LIZBETH LUZ; PANEZ - BENDEZU, MIGUEL HUMBERTO; VARGAS - MERINO, JORGE ALBERTO. Digital marketing and customer value-oriented business management in SMEs. LACCEI, [S. l.], v. 1, n. 8, 2024. DOI: 10.18687/LACCEI2023.1.1.1035. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3214. Acesso em: 5 may. 2026.