AVENDAÑO DELGADO, ENRIQUE MARTIN; FLORIAN CASTILLO, ODAR ROBERTO; DAVILA MALO, SAMANTHA NORY; MORENO REYNA, EVELYN THALIA; FLORIÁN SÁNCHEZ, ODAR DANIEL. Strategic Planning for the Competitiveness of a SME in the Commercial Sector. LACCEI, [S. l.], v. 1, n. 8, 2023. DOI: 10.18687/LACCEI2023.1.1.615. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/3000. Acesso em: 17 june. 2026.