Brand recognition management. Approaches and perspectives. A systematic review from 2012-2022. LACCEI, [S. l.], v. 1, n. 8, 2024. DOI: 10.18687/LACCEI2023.1.1.310. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/2836. Acesso em: 1 apr. 2026.