LEON HUANCAHUARI, Katia Milagros; PINEDA MENDOZA, Jose Ignacio. Impact of Influencer Marketing on the Purchasing Behavior of Generation Z Youth on TikTok. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.2497. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7918. Acesso em: 3 oct. 2026.