ACEVEDO-AMAYA, Mario Roberto; ALVARADO-MAYORGA, Iris Daniela. From traditional retail to Marketing 5.0: digital transformation in nanostores. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.2459. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7899. Acesso em: 2 oct. 2026.