LUQUE USHCA, Alexander Emmanuel; GARCÍA LOOR, Melannie Paola; CAMPOVERDE AGUIRRE, Ronald Enrique; BALDEÓN ZAPATA, Maritza Elizabeth. Adoption of SAP Business One CRM in SMEs: Empirical Evidence from the Parsimony of the TAM Model. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.2206. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7737. Acesso em: 3 oct. 2026.