ROJAS DE LA CRUZ, Anghie Rosany; ALVA MORALES, Jenny; MOSQUEIRA RODRIGUEZ, Guisella Balbina. Institutional Branding and Municipal Public Image: An Analysis from the Citizen’s Perspective, La Libertad Region – Peru. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.2079. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7675. Acesso em: 3 oct. 2026.