ACEVEDO-AMAYA, Mario Roberto; RIVERA-ALVARADO, Marcela. Marketing 5.0 adoption in nanostores of developing economies: evidence from Honduras. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.1869. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7596. Acesso em: 2 oct. 2026.