ILLANES-MARCA, Damaris Romina; PALOMINO-YUPANQUI, Heelen Haysha; SOLOGUREN-HERNÁNDEZ, Víctor Steven. Influencer Marketing and the Purchase Decision from the Perspective of Male Consumers in Ica-2025. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.1668. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7506. Acesso em: 3 oct. 2026.