LEÓN LUYO, Sandra Lizzette; MARQUEZ YAURI, Heyner Yuliano; ANCAJIMA MIÑÁN, Víctor Angel; RODRIGUEZ KONG, Maria Patricia; VARGAS GUTIERREZ, Delicia De Jesús; PAREDES MORALES, Ana Elizabeth; ARBULU CASTILLO, Julie Catherine. Digital Word-of-Mouth and Teaching Norms in the Adoption of AI Chatbots among University Students in Northern Peru. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.1225. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7274. Acesso em: 24 sept. 2026.