UTRERA RAMOS, Roberto; CERRUTTI, Carolina. From ICTs to Generative AI: Technological Impacts on Public Relation Management. LACCEI, [S. l.], v. 1, n. 14, 2026. DOI: 10.18687/LACCEI2026.1.1.731. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/7032. Acesso em: 2 oct. 2026.