NAVARRETE FERNÁNDEZ, Angel Custodio; GONZÁLES -ARNAO, Walter Héctor; TABOADA - ALVAREZ, Jorge Enrique; ARIAS - PITTMAN, José Augusto; DIAZ - VEGA, Enrique Ubaldo; HERRERA - VEGA, Héctor Alexis; GUTIÉRREZ- ASCÓN, Jaime Eduardo. Simplified protocol for the segmentation strategy in MYPES: marketing as a predictor of technological innovation. A cluster analysis. LACCEI, [S. l.], v. 1, n. 10, 2024. DOI: 10.18687/LACCEI2024.1.1.2000. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/6505. Acesso em: 3 oct. 2026.