MILLONES PUICAN, Karolay Olenka; VALDERRAMA PUSCAN, Marlon Walter; DELGADO WONG, Sofía Irene; PANTA MERINO, Mónica Esther; ZAVALETA VELÁSQUEZ, Fred André. BTL strategies for customer loyalty in the health sector: Chiclayo Health and Wellbeing Case. LACCEI, [S. l.], v. 1, n. 10, 2024. DOI: 10.18687/LACCEI2024.1.1.590. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5792. Acesso em: 11 may. 2026.