QUISPE-FLORIDA, Abigail N.; VARGAS, Cristofher Z. Use of Big Data and Predictive Analytics in Digital Platform Marketing: A Systematic Review. LACCEI, [S. l.], v. 1, n. 10, 2024. DOI: 10.18687/LACCEI2024.1.1.549. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5765. Acesso em: 14 june. 2026.