VILLENA PRESENTACIÓN, Ricardo; GARRO VELASQUEZ, Melany Margarita; GARCIA JANAMPA, Leydi Paola; ANDIA VALENCIA, Walter; LUJÁN RUIZ, Roger Orlando; ARPASI PANCCA, Rudy Alvaro; MONTOYA CÁRDENAS, Gustavo Adolfo. Challenges and Perspectives in the Implementation of CRM in SMEs: A Case Method Approach in the Peruvian Context. LACCEI, [S. l.], v. 1, n. 10, 2024. DOI: 10.18687/LACCEI2024.1.1.539. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5761. Acesso em: 3 oct. 2026.