ZEGARRA ESCUDERO, Homero; CONSTANTINO MUÑOZ, Angélica María. Transformations in Digital Marketing in Peruvian Companies: An Analysis of the Impact of the COVID-19 Pandemic in 2020. LACCEI, [S. l.], v. 2, n. 11, 2026. DOI: 10.18687/LEIRD2024.1.1.792. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5426. Acesso em: 11 may. 2026.