RAMOS-MALCA, Viviana Elizabeth; FERNÁNDEZ-BEDOYA, Víctor Hugo. Service marketing and its impact on customer acquisition in a general services company, Lima, 2024. LACCEI, [S. l.], v. 2, n. 11, 2024. DOI: 10.18687/LEIRD2024.1.1.308. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5225. Acesso em: 23 may. 2026.