DOMINGUEZ-BANCES, Yaccelinda; FERNÁNDEZ-BEDOYA, Víctor Hugo. Brand management and its influence on commercial positioning in a customized clothing online store, Lima, 2024. LACCEI, [S. l.], v. 2, n. 11, 2024. DOI: 10.18687/LEIRD2024.1.1.272. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5213. Acesso em: 23 may. 2026.