CHIMIRRI, Andrea; SIERRA, José; MOLINA, María; GONZÁLES, Juan; RIVERA, Josué; REYES, Luis Gerardo; MEJÍA RIVERA, Kevin. TikTok as a Driver of Consumer Behavior: Insights into Social Media Strategies and Their Role in Entrepreneurial Innovation. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.1079. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5129. Acesso em: 18 may. 2026.