VELASQUEZ-CRUZ, Joyce Carolina; LA CUNZA CLAUDET, Rocio Del Carmen; PAREDES-LEÓN, Francisco Jesús. Key factors of Influencer Marketing in centennials users: Relational analysis with the purchase decision in the Peruvian context. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.1037. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5102. Acesso em: 23 may. 2026.