ALFARO MENDOZA, Diana Alexandra; VARGAS MIRANDA, Gabriela Sugey; SAMÁN CHINGAY, Saraí Nelly; CHÁVEZ LEZAMA, Leyla Michelle. Influencer marketing and the purchasing decision of millennial consumers in a retail company in Cajamarca, 2025. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.970. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5073. Acesso em: 23 may. 2026.