SAGÁSTEGUI CRUZ, Julia Otilia; AGUILAR MARTINEZ, Miluska Rocio; ARAUJO CIEZA, Saraí Celmira. DIGITAL ADVERTISING AND SMART CONSUMPTION: AN ANALYSIS OF CUSTOMER BEHAVIOR AT NUSSABELLA IN LIMA, 2024. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.930. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5052. Acesso em: 10 may. 2026.