RAMÍREZ SILVA, Stefanny Esmeralda; VALDERRAMA PUSCAN, Marlon Walter; PANTA MERINO, Monica Esther. Experiential Marketing in Consumer Behavior in Hardware Companies: The Case of BIM. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.851. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5013. Acesso em: 11 may. 2026.