ZAMBRANO VERDESOTO, German Jazmany. Social Media, Trust, and Purchase Intention in Microenterprises in Ecuador. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.848. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/5011. Acesso em: 18 may. 2026.