AREVALO TELLO, Ana Luz; VIGO RAMOS, Nidia Estela; MEDINA GAMERO, Aldo. STORYTELLING AND CUSTOMER LOYALTY STRATEGIES FOR FOOTWEAR SMES IN TRUJILLO, LA LIBERTAD. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.813. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4994. Acesso em: 10 may. 2026.