VALDERRAMA PUSCAN, Marlon Walter; BONIFAZ BOLIVAR, Tatiana Elizabeth; VENTURA AGUILAR, Henry Elder. How relationship marketing transforms the positioning of pharmaceutical laboratories in the healthcare market. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.759. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4965. Acesso em: 11 may. 2026.