COBOS-CRUZ, Milene Nataly; FERNÁNDEZ-BEDOYA, Victor Hugo. Relationship marketing and its influence on purchase motivation in a hardware store in Cercado de Lima, 2025. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.648. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4926. Acesso em: 23 may. 2026.