CARRASCO MUÑOZ, Claudia Roxana; ARÉVALO RIOJA, Luz Elena; SÁNCHEZ TARRILLO, Haydee Filomena; SONO TANTARICO, Evelyn; SAGÁSTEGUI CRUZ, Julia Otilia. ANALYSIS OF CONSUMER BEHAVIOR IN E-COMMERCE IN THE RETAIL SECTOR IN LATIN AMERICA 2020-2025. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.633. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4921. Acesso em: 10 may. 2026.