CARNERO HUAMANCHUMO, Alex Ubaldo; VASQUEZ MORI, Marcelo; CRUZ GERI, Andrews; DEL VALLE ARIAS, Vania; MENDIETA FUENTES, Kimberly; ZELADA PRADO, Gloria. Design and Implementation Proposal for Operational Process Efficiency: Lean Manufacturing, CRM and marketing segmentation at Intermet-2024. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.574. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4895. Acesso em: 4 july. 2026.