MERINO RIVAS, Gabriela Lucía; RODRÍGUEZ ESQUÉN, Diego Armendier; MONTES NINAQUISPE, Jose Carlos. Influence of Advertising on Buying Behavior and Brand Loyalty trough Brand Awareness of an Imported Product in Chiclayo, 2025. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.368. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4802. Acesso em: 7 may. 2026.