PACORA GONZALES, Santos Edinson; CABRERA FLORES, Alexander Jhoel; MINCHOLA ANGULO, Mariana Carolina; POZO CARDENAS, Nicolle Brigitte; REATEGUI VEGA, Oriana Almendra Mia; VALDERRAMA PUSCAN, Marlon Walter. GREEN MARKETING AND CONSUMER BEHAVIOR TO PROMOTE ECO-FRIENDLY PRODUCTS. LACCEI, [S. l.], v. 2, n. 13, 2025. DOI: 10.18687/LEIRD2025.1.1.281. Disponível em: https://proceedings.laccei.org/index.php/laccei/article/view/4762. Acesso em: 11 may. 2026.