BRAVO HUIVIN, E. K., Fabián Caldas, J. E., Pereda Casanova, C. E., & Jáuregui Nongrados, N. (2025). Implementation of digital marketing strategies to increase sales in a company in the footwear sector. LACCEI, 1(12). https://doi.org/10.18687/LACCEI2025.1.1.1971