Tucno - Chuqui, Betsabe Abigail, Ariste - Leon, Lizbeth Luz, Panez - Bendezu, Miguel Humberto, & Vargas - Merino, Jorge Alberto. (2024). Digital marketing and customer value-oriented business management in SMEs. LACCEI, 1(8). https://doi.org/10.18687/LACCEI2023.1.1.1035