Trillo Espinoza, V. M., Ugarte Concha, A. R., Lewis Zúñiga, P. F., Camargo Riega, A. V., & Márquez Tirado, V. S. D. (2025). Strategic Commercial Plan of a Company in the Cement Industry. LACCEI, 2(13). https://doi.org/10.18687/LEIRD2025.1.1.1064